The 2024 Ford Maverick cements its position as a compact pickup leader with versatility, efficiency, and affordability for a wide range of drivers. With the success of its predecessors, Ford has fine-tuned the Maverick to add more performance, design updates, and features that will appeal to urbanites and outdoor enthusiasts.
Design and Interior
The 2024 Ford Maverick keeps the unibody construction that sets it apart from body-on-frame trucks, a car-like driving experience with the utility of a pickup. Its exterior design is modern and functional, with clean lines and a strong stance that balances rugged and urban. The front grille and headlight design is distinctly Ford, the Maverick has a face that fits within the Ford truck family.
Inside the Maverick has a thoughtful interior that makes the most of space and comfort. The materials are a mix of durable plastics and soft-touch surfaces, it's a daily commuter and a workhorse. The seating is comfortable, with plenty of headroom and legroom, especially up front. The rear seat area is more compact but good for short trips or additional cargo space when the seats are folded down. The Maverick has plenty of storage solutions, under-seat storage, and large door pockets, perfect for those who need to carry stuff regularly.
Performance and Powertrain
Ford offers the 2024 Maverick with two powertrain options, one to suit every need and preference. The standard engine is a 2.5L hybrid powertrain, it's a balance of power and efficiency. This engine produces 191 horsepower with the electric motor and is paired with a CVT. The hybrid is perfect for those who want fuel economy, with an EPA estimated 37 MPG combined, one of the most fuel-efficient pickups in the market.
For more power and capability the Maverick can be equipped with a 2.0L EcoBoost engine. This turbocharged 4-cylinder engine produces 250 horsepower and 277 lb-ft of torque, it's more fun to drive. It's paired with an 8-speed automatic and has all-wheel drive as an option which gives the Maverick more capability in various driving conditions. The EcoBoost engine also increases the Maverick's towing capacity to 4,000 lbs with the optional towing package, perfect for light towing needs.
Technology and Connectivity
The 2024 Ford Maverick has a range of technology features that connect and keep you safe. The standard infotainment system has an 8-inch touchscreen display that supports Apple CarPlay and Android Auto, so your phone and car are connected. The system is user-friendly and responsive, menus are easy to navigate, and quick access to all the important functions.
Ford's Co-Pilot360 suite of driver-assist technologies is available across the Maverick lineup, including automatic emergency braking, lane-keeping assist, and adaptive cruise control. These technologies make the driving experience safer and more convenient, especially in the urban jungle.
Trim Levels and Customization
The 2024 Maverick comes in three main trims: XL, XLT, and Lariat. Each trim has its own set of features so you can choose the one that fits your needs and budget.
The base XL is for those who want a no-frills work truck. It comes with a hybrid powertrain, manual air conditioning, and basic infotainment features. The XLT adds more comfort and convenience features, upgraded upholstery, additional storage, and a more comprehensive infotainment system. The Lariat is the most luxurious of the three, with leather-trimmed seats, dual-zone automatic climate control, and an upgraded audio system.
If you want to customize your Maverick further Ford has several packages and standalone options. The FX4 Off-Road Package is available for EcoBoost-equipped models with all-wheel drive, it adds skid plates, off-road-tuned suspension, and all-terrain tires. The Tremor Off-Road Package, new for 2024, takes the Maverick's off-road capability to the next level with higher ride height, upgraded shocks, and an advanced all-wheel drive system with a twin-clutch rear-drive unit that helps with traction on rough terrain.
Driving Experience and Practicality
The 2024 Ford Maverick's driving experience is car-like in handling and smooth ride. The unibody construction gives a more comfortable ride than traditional body-on-frame trucks, perfect for daily commuting and long road trips. The steering is responsive and the Maverick feels stable and composed on twisty roads.
Despite its small size, the Maverick has impressive utility. The bed is 4.5 feet long and is designed to be versatile. It has Ford's Flexbed system which allows you to configure the bed in many ways to fit different types of cargo. The bed also has built-in slots for dividers, tie-downs, and a multi-position tailgate so you can secure and organize your load.
The Maverick's practicality goes beyond the bed. With a maximum payload capacity of 1,500 pounds, it can do many tasks, from hauling materials for a weekend project to carrying outdoor gear for an adventure. All-wheel drive on EcoBoost models adds to its versatility, so you can tackle bad weather and off-road trails with confidence.
Value Proposition
One of the best things about the 2024 Ford Maverick is the value. Starting at a price point lower than many of its competitors the Maverick is affordable, a rare thing in the pickup truck market. So it's perfect for first-time truck buyers or those looking to downsize from a larger, less fuel-efficient vehicle.
Along with its competitive pricing, the Maverick's fuel efficiency, technology, and practicality equals long-term savings and utility. The hybrid powertrain in particular saves you fuel over time so it's a smart choice for budget-conscious buyers who don't want to sacrifice capability.
Market Position and Competitors
The 2024 Ford Maverick is in a category of its own in the market, between compact cars and full-size trucks. Its affordability, efficiency, and versatility make it different from traditional pickups and crossovers.
As for competitors Maverick's closest rival is the Hyundai Santa Cruz which also has a unibody design and compact size. The Santa Cruz leans more towards crossover characteristics with its focus on comfort and ride quality, the Maverick stands out with its more truck-like design and more utility.
Another competitor is the Toyota Tacoma but it's bigger and more expensive, for those who need more towing capacity and off-road capability. The Maverick's lower price and better fuel efficiency, especially with the hybrid powertrain, make it more accessible to a wider audience.